If I blog it, the readers will come?
On her always beautiful and often thought-provoking blog, Pamela Beckford recently posted a query from Write of Passage which asked, “Are You Going To Read This?” So I read it.
And even though it was a great post about what makes great posts, and even though it made great points, and even though it asked great questions… at the end, I found myself thinking maybe not.
Before cashing in all my karma vouchers to reach this enlightened plane of existence where I’m a writer and all my days are Saturdays, I headed up human resources for a series of technology companies. (Translation: I fired people.) Okay, before I could fire them, I had to hire them. And that part was so much fun! I didn’t even have to buy them dinner or drugs or sleep with them to make interesting people want to be there with me and answer any question I might ask. Because it was high tech, almost all of them had worked for companies that didn’t make it. Because they were smart, when I asked why their companies had failed, they always knew the reason. Because it was an interview, they were always willing to tell me. Because you can’t make this stuff up, their answers always fit into one of two things.
Thing One: their company failed because its leaders forgot who they were. In trying to make sure they took advantage of every opportunity that came their way, they lost track of why they had built that company in the first place, spreading themselves so thin trying to do everything that they ended up not being able to do what they started.
Thing Two: their company failed because its leaders couldn’t forget who they were. In clinging so tightly to their single-minded vision of what they started as, they weren’t able to naturally grow and expand to respond to changes and opportunities. So they ended up choking the product they were trying to protect.
And that’s how I think of my little blog. I started it because I needed to be a writer. I wrote a book and plenty of clever people said that novelists need blogs to provide shiny PR for their books. It should, they said, be full of content about the books and writing as a process, and… and… And you know what? Writing books is fun, but even I wouldn’t want to read the minutiae of what goes into them. Talking about the process of writing is not only boring (total pantser here!) but the people who’d read it are other writers, not always potential readers. But talking about whatever comes into my head—silly stuff, books I’m reading, books I’m writing, what other people are writing—that’s both true to what I am and capable of evolving and growing.
So…will you read my blog today? I hope so. I’ve made so many good friends online, and I’d love you to be one of them. But whether or not you do, I’ll still be writing, still trying to tap-dance that thin wire between Thing One and Thing Two—remembering why I came here without forgetting who I am.
quiall said:
I read your blog because I enjoy it. I read your books because I was intrigued.I was not disappointed. No matter how great a writer is they need to connect with their reader for longevity. You have done that with me.
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barbtaub said:
[can’t formulate response because I’m bawling here…] Thanks!
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sknicholls said:
Ditto what quiall said. I would have tried to come up with something clever to say on my own, but my mind is smushed from reading all this blog content today. Now I’m feeling guilty.
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barbtaub said:
Doesn’t blogging mean never having to say you’re sorry or feel guilty? Something like that, I’m sure…
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markbialczak said:
I read your blog because you write about interesting things, Barb. Your old newspaper columns are grabbers because I’m an old former newspaper writer. Your stories about your trips back to the States I always find precious and entertaining.
I write and place my own pictures on my blog to keep the ideas flowing, to share about life, to connect with people who may be of like mind, curiosity and interests. I try to keep it that simple, really.
Thanks for today’s little forum.
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barbtaub said:
You nailed it! “I write and place my own pictures on my blog to keep the ideas flowing, to share about life, to connect with people who may be of like mind, curiosity and interests. I try to keep it that simple, really.”
That’s what I was trying to say, and you said it so beautifully. (Damn you.)
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markbialczak said:
Thank you, Barb. Dagnabbit, I’m blushing.
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Elyse said:
Wait, whose blog is this????
Just kidding.
I started blogging because I have told my stories to everyone I know. I needed new victims.
I found friends on line. I read other blogs because it’s fun. And part of the deal. You scratch my back, I’ll scratch yours.
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barbtaub said:
Ha, ha… If I make a joke about my dog, will you feel more at home?
[Hey, my back itches. No, a little to the right. Now up a bit. Yeah, that’s it. Thanks!]
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Paul said:
You know that Thing #1 and Thing #2 are really just excuses. Many companies have grown either way – by expanding into other non- related areas (congomerates like GE and Bell) and focussing and specializing in their own area (Johnson & Johnson, etc) That’s not the reason why companies fail – it is a failure of leadership, and inability to survive the crises that are precipitated by growth. Mostly it means that the owners were SME’s (subject matter experts) and not leaders. You can be both but it is rare. And often it is the SMEs that start companies and they never learn to lead or trust anyone else to lead. The SMEs are like the old ice horses that did the same route everyday for their life times, delivering blocks of ice for refrigeration to homes. You could hardly let them loose in another part of the city and expect them to know where they are going. So what you need is a horse that pulled a hansom cab and knows all of the city but not the detail of each neighborhood. Put the two together and you have a winner. The hansom horse provides direction (hey there’s a new neighborhood that needs ice over there – we need to train horses for that in order to grow) and the ice horse trains for (or is hired having the knowledge of) that specific area – the SMEs.
I would expect that writing is the same – one part creates the material and the other part creates and markets the book as a whole. So it is really learning to do do both (focus and see the big picture) that I would see as the optimum. And the feedback between the two ( what do poeple wnat to read, how can I leverage that in order to make my work successful – and of course, what do publishers want to see and can I give that and stay true to myself?) There are some wonderful books in the world that never made it big. And there are some terrible books that did make it big – both failures on one level or the other.
Anyway, Carry On Barb! Just sayin’/
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barbtaub said:
I absolutely agree. The failures were all leadership fails. Sure, you can have bad luck, but a huge part of succeeding is knowing when to add an iPhone to the Mac mix—in other words knowing exactly who you are, and letting that determine what you are, where you’re going, and how you should get there. Thanks for your wisdom!
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andthreetogo said:
I love this. I often struggle as to why I write my blog. Mostly it is to keep in touch with family and friends while we are away. But also to meet other people around the world. I read other blogs that grab my attention and often I enjoy humorous or “real” feeling ones. Or ones that I can learn from.
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barbtaub said:
I know! At the end of the day, it’s about having fun, and you can’t do that with something that you don’t believe in. Thanks so much!
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Rosie Amber said:
I read your blog because you have lots of different posts going on, and they are fun as well as introducing us to some great books and their writers. Keep on writing.
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barbtaub said:
Thanks Rosie! Coming from you, that means the world to me.
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Terry Tyler said:
I couldn’t agree more. I’ve been saying this from day one. DON’T start a blog about your ‘self-publishing journey’. I mean, who gives a shit, apart from you and your chums, and even then not all of them? So you (not you personally, Barb!) wrote a book – great, so did a million and one other people. Mostly, I don’t care how hard you find the editing process, or how you feel about being ‘a writer’ – you may not even be very good at it; I find that people who go on and on about their writing process and give #writetips are often the ones who aren’t.
Having said that, there are a couple of people who DO write about their SPJ and manage to make it interesting (Julie Stock @wood_beez is one, Cat Lumb another). But even then I only find them interesting because I write.
I think this – write a blog about a load of other stuff. Blogs about writing only attract other writers, as you say. It’s why I keep my self-publishing stuff for my UK Arts Directory blog, and write about all sorts of other crap on my own blog! From which have come some readers…. which they wouldn’t have done if each post was a whinge about how hard promotion is, or yet another excerpt from my books.
Yours is a blog I seek out because it’s funny and sharp. If it was all about your books, I probably wouldn’t. Sorrrrrted!!!!
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barbtaub said:
If I promise to write about loads of other stuff, can I mention the books occasionally? Pinkie-swear I won’t ever gas on about my “writers journey”.
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Karen said:
Terry Tyler already said what I would have said (only much better than I would have) but let me add that I’ve been turned off to so many bloggers whose blogs turn into one self-promotional post after another. I don’t understand why they don’t see how this is boring for readers who perhaps maybe have other interests than that novel you’re working on (or just self published) . . .
It’s tough to come up with new stuff topics to blog about, and it’s pretty easy to blog (once again!) about your writing. I’ve slipped into the trap myself more than once.
To echo Terry, you should always ask “Who gives a shit?” before you click “PUBLISH.”
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Terry Tyler said:
Karen, thank you! I did actually wonder if I’d been a little too outspoken…. phew! Some blogs turn into a sort of diary, which is fine, it’s up to the individual what they use it for; it depends if your aim is to entertain others or get something off your chest. I don’t read any novel excerpts apart from Barb’s page 69, because I like the concept. I like either informative or amusing posts about stuff I’m interested in. Like most people, I guess!
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barbtaub said:
Karen, I think someone who’s latest post was titled “The Pros and Cons of Polygamy and Turkey Left Overs” doesn’t need to worry about keeping it switched up. Please don’t ever change!
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The Regular Guy NYC said:
I read your blog because I enjoy reading blogs of all types. It’s always good to see what others write about and to learn from them. You have wit and honesty too. Keeps it fresh. Always something different.
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RMW said:
The more diverse the kinds of blogs I follow, the more I learn about the world. I get so absorbed in other people’s stories, photos, etc. that hours pass and I am out of time to post my own blog. Every blogger has something different and interesting to share, that is why they are blogging. I have no idea why I blog… all I know is I enjoy it!!!
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